US College Sport is the top level of amateur sports competition anywhere in the world.
Unlike the rest of the world, US College Sport is a huge industry worth $billions and popular on a regional, national and international scale
The most popular US Sports, Basketball and American Football, generate the lions share of the revenue: CBS Sports recently extended their deal for the television rights for US College Basketball which will eventually see them paying $1bn per year!
All revenue generated is distributed among the many other college sports. This pays for the facilities, coaching, competition and sports scholarships which are required to attract the best amateur athletes from all over the world to study and play in the USA.
Global superstars such as Tiger Woods (Stanford University), Michael Jordan (University of North Carolina), Mia Hamm (University of North Carolina) and thousands of others all competed in US College Sport before making a career in the professional ranks in their respective sports!